Moore traces Bowerman's lineage back to Fossil, Oregon where he was raised by strong
women of Pioneer stock. He details the beginning of Bowerman’s sports glory days
at Medford High which propelled him to the University of Oregon. Moore includes
Bowerman’s heroics as a 10th Mountain Divison commander in Italy during World War
II and describes his breakthrough work in developing track athletes at the University
of Oregon. Readers will learn more about Bowerman’s experience as the head U.S.
Olympic track coach for the Munich Games, and how Bowerman designed the prototype
athletic shoe that would launch a multibillion-dollar company called Nike.